Color Police

Color Police

Good Color Usage

This photo shows a good use of color mainly because the choice of color, and its placement draws the viewers eyes to what the artist wants you to focus on. The use of contrasting chroma, and the brightness of the device and lemonade against a mostly gray background draw the eye to the object being advertised so that you pay attention to what the image is trying to convey, and that is what this device is and what it does.

Bad Color Usage

This image shows us an example of bad color usage, as the color does not give anything for the eye to focus on. A very limited palette is used, which can be effective, but in this case just leaves a very flat image with nothing to really stand out. 

There is a lot of grey in the image which makes the image seem very sullen, and as the picture is an advertisement for an eye cream this gives off the wrong kind of symbolism. While the words are easy enough to read on the grey, they don’t stand out at all against the background color, and are sort of lost as a jumble to the overall feel of the poster.