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I really enjoyed watching the video about IDEO, because it really showed how well working in a group, and in an open and free environment can help foster creative ideas. I have always been the kind of person who like to work in a group when it comes to coming up with ideas. For me, I always feel like I have good ideas that I come up with on my own, but I'm never really sure of them. I second guess myself, and a lot of times actually convince myself that it is just me who thinks an idea is good, when I don't have a group or other people to talk my ideas out with. I'm definitely one for a good critique, and I don't like to do things, or try an idea without first getting feedback that it is good, and adding on ideas on how to make it better.

It wasn't just the group aspect of IDEO that worked though it was also the environment. In an environment where there is no judgement, and you are encouraged to come up with a range of ideas from sensible and possible to far out and innovative, it is no wonder that the company is able to create so many well designed things. Relating to myself again, and my ideas, a lot times I'll come up with an idea that is really different, or just outright strange and a lot of the time I will give up on those ideas before I even really consider them, because I immediately think others will look down on those ideas, when in reality they could result in something great.

I think the way that IDEO works is a great example of how allowing for outrageous creative can actually lead to some of the best ideas, although many may think just the opposite. I feel like most people in the world believe the best ideas come from the most structured formulas, when in reality it is a bit of structured chaos, so that every possibility is examined while still getting what you need done.