Tim Brown TED Talk

In Tim Brown’s TED Talk the first thing that really caught my attention was when he began talking about how design was once a huge thing that has recently become much smaller.  He brought up a bunch of pictures showing objects that sort of reflected what is considered design today to illustrate just how small things have gotten, and when I saw these images I completely understood and agreed with what he was saying. He went on to discuss ways in which design is growing gain and how design and design thinking can best be approached to facilitate some of the regrowth designers are facing. 

I really enjoyed the way Tim Brown talked about design thinking because I personally think that design thinking can be such an effective tool and is greatly under used. Tim talks about how design thinking doesn’t look at just what’s at the surface but delves much deeper into design, and this is what I think is so great about design thinking. Design thinking shows designers so much than they would normally see by just glancing at a problem and getting started. 

Brown also talks about prototyping for a bit, and this was my favorite part of the entire talk. He talks about how prototyping can speed up the design process and the ways it is effective, and the reason I liked this part so much was because of how I connected with it. In my own projects I have found that prototyping is essential, and really the only way to see if something is really going to work. I’m also the kind of person who likes to do in order to solve problems rather than just sit around thinking about possible solutions. I like to test and retest to find the best solution and prototyping right from the beginning allows for this. 

Tim Brown’s approach to design is a very encompassing one in my opinion as his broad way of thinking and ideas allows for the incorporation and oversight of not just one part of design, but the overall.